Look, I never planned on selling sanitizer for a living.
My wife Karin and I run Southland Organics. We sell biological products to chicken farmers - probiotics, enzymes, that sort of thing. Good business, steady customers, nothing too exciting.
January 2020, we added Alpet D2 surface sanitizer to the lineup. Figured it would be a nice add-on. Our poultry customers could use something for cleaning their barns. Extra revenue, minimal effort.
Two months later, COVID hit.
Every food processor in Georgia started calling. Their regular suppliers? Completely sold out. We had product on the shelf. That's really all there was to it. I spent March and April doing nothing but answering phones and packing boxes. Karin was doing the same. We'd work until midnight, sleep a few hours, then do it all over again.
The farm boxes
We also started putting together these farm boxes for our regular customers. Care packages, basically - seeds, sanitizer, masks, whatever we could get our hands on. Just trying to help people keep their operations going when the supply chain fell apart.
Here's what I figured out during all that: food safety people think about completely different problems than farmers do. Farmers want healthy birds. Food safety managers need to pass inspections. They care about EPA registration numbers and kill claims that will actually hold up when USDA walks through the door.
So we made D2 its own thing. Same warehouse here in Bogart - 189 Luke Road, if you want to look it up. Nothing fancy, just a warehouse. But different customers, different conversations entirely.
What we sell these days
Meet the D2 team
The people who answer the phone, ship the orders, and stand behind the product.
Mike Usry
President
Mike Usry is an entrepreneur and marketer who leads efforts at Southland Organics and D2 Sanitizers, helping customers, retailers and employees connect with organic, sustainable products.
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Karin Usry
Operations Manager
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Allen Reynolds
Sales Manager
Allen Reynolds has over a decade of experience in the organic and environmental products industry to drive innovation and sustainability. With a strong commitment to providing effective and eco-friendly sanitization solutions, he combines his expertise in operations with a passion for health and safety.
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Brad Broxton
Business Development
Brad Broxton has over 15 years of experience in sales and marketing to drive growth and forge strong partnerships. With a passion for sustainability and a focus on customer needs, Brad is dedicated to positioning D2 as a leader in innovative sanitization solutions that prioritize both public health and environmental responsibility.
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Erin Flowers
Marketing Manager
Erin Flowers is the Copywriter and Editor for Southland Organics.
Read full bio →Who actually calls us
Food Processors
USDA inspections, FDA compliance, pathogen control programs. The people who absolutely cannot afford a recall.
Commercial Kitchens
Health department compliance, surface sanitation, hand hygiene. Restaurants, cafeterias, institutional kitchens.
Grocery & Convenience
Deli areas, food prep surfaces, display cases. Anywhere food gets handled by staff.
Small to Mid-Size Operations
Most of our customers found us because the big distributors never called them back. We're fine with that.
Nothing complicated. We ship when we say we will and we answer the phone when it rings.
Call if you need something.
Address: 189 Luke Road, Bogart, GA 30622
Phone: (762) 255-8353
-Mike